My name is Will Luper. I’m here to help extract the truths and the motivations of your business to ensure that your team and your audiences are taken care of so they’ll take your business to new heights.

/ EXPERIENCE & EXPERTISE

20+ years of experience, 15 of which working within agencies, leading strategy and creative on behalf of clients of diverse size, reach, and industry.

Independent creative with expertise focused on branding, UI/UX design, and consultative design direction.

PROFILE /

Will is a seasoned Creative Director with two decades of expertise in crafting intentional and comprehensive brands and helping companies evaluate the effectiveness of their approach to their brand and how they can better connect with customers and audiences. With a keen focus on corporate identity, he excels in helping brands articulate their mission and connect with their target audiences effectively. Specializing in UI/UX, Will creates engaging and user-friendly website designs and online assets, maintaining a standard of industry-leading design and functionality.

His skill set extends to developing multi-medium campaigns tailored to adapt across various channels for optimal success. From digital to print media, platform branding strategy, and commercial conception to photography and video direction, Will brings a versatile range of hands-on capabilities to every project he undertakes.