CHANGING THE BUSINESS OF APPS AND DATA
Cohesity thinks bigger.
Cohesity’s mission is to radically evolve and simplify the business of data. With leadership and direction from the best and brightest names in Silicon Valley – success in fulfilling their mission is inevitable.
OBJECTIVE /
Establish an identity representative of Cohesity’s industry-disruptive mission and product offerings.
ROLES /
CREATIVE DIRECTION + DESIGN
Responsibilities performed while operating as Creative Director at Signal Factory.
CHALLENGE /
Compete while paving the way for a new category.
The competition is established and their differentiators are defined.
Being competitive in the data business within Silicon Valley is no easy task. The leadership and the momentum are present. Communicating in a more compelling way was the challenge.
We set out to assist in telling their story and to provide a brand foundation that would support Mohit’s vision. Re-define categories in the post hyper-converged data landscape and how Cohesity can empower the industry to discover new possibilities from their most valuable asset – their data.
SOLUTION /
Insightful and compelling identity design born from due diligence.
Simplifying Complexity
Design systems were put to the test by demonstrating UI capabilities within existing frameworks.